Research is producing and interpreting information to facilitate decision-making and reduce risks.
Ciudad Real we have experienced professionals, methodologies based on our own R&D and organizational capacity to produce the highest quality information and interpret it in a useful way. Our fields of expertise include:
 Monitoring and brand evaluation |
 Advertising effectiveness |
 Assessment of communications |
 Media monitoring |
 Product valuation, price elasticity, etc. |
 Translation and interpretation (Spanish, Arabic, French, English, Portuguese) |
Ciudad Real we integrate quantitative and qualitative information. Namely: information based on the interpretation of digits and numbers to provide a useful way to solve our customers’ problems.
At Hispano-Azteca and Ciudad Real we help our clients build and develop their Brands by developing a strategy and implementing it by evaluating the performance of the marketing of the brand and the future potential. We focus on specific tasks or comprehensive marketing support programs.
